Our Story
It started in a drafty dorm room in Maine in the late ’90s. Gary was freezing, half-zipped into a sleeping bag that made using the TV remote impossible. While watching Late Night with Conan O'Brien he decided he needed to tear a hole in his sleeping bag so he could keep his upper body warm as he channel surfed during the commercial breaks.—then imagined a better fix:
Put sleeves on a real blanket so warmth could follow you when you move.
THE STORY OF SLANKET
Born in a Dorm Room, Not a Boardroom.
(Courtesy of Million Dollar Genius: A&E Networks)
Timeline
-
1997
The Problem
A cold dorm room in Maine, watching late night tv the remote wouldn't go through the blanket. Instead of exposing his arm to the cold Gary cut a hole in his blanket in order to change the channels. -
1998
First Slanket
He told one person, his mom and she sewed together the first Slanket. Gary used it for the remainder of college.
(It has deteriorated over the years) -
2002
Developing & Building
Gary moves to Boulder with his brother. He kept it quiet for awhile but once the idea came to light they start testing Slanket with friends and started building a business. -
2005
Website Launched Jan 21st
Website launches, a friend of Slanket posted it to Digg.com and the gamers came running. The first run of Slankets sold out within days, shipping orders worldwide. -
2006
Tradeshow / QVC
Slanket went to the Home & Housewares tradeshow in Chicago. The Today Show came to the booth and filmed a bit that aired nationwide. The next day the booth was inundated with sales people. From there Slanket secured a visit to QVC which ended up being a very long term sales channel in many countries. From here Slanket gained a lot of press and worldwide attention.
(Also met, who would become our first competitor at this tradeshow.) -
2008
TV Shows & Knockoffs
Slanket began to be mentioned on late night tv, as a punch line in many tv shows along with multiple mentions and product placement on 30 Rock. This year also brought competition & knockoffs. -
2026
Today & Beyond
Nearly two decades after a cold Maine night sparked the idea, Slanket continues to redefine comfort at home. From new designs to new ways to relax, we remain committed to the same simple mission: creating thoughtful products that make everyday moments warmer, cozier, and better together.