Person lying in bed in a dimly lit room with a tv. He has a hole in his sleeping bag so the remote will work and he will stay warm
 
EST. 1998 · MAINE · THE ORIGINAL

Twenty-something years of keeping people unreasonably warm.

This is the full story. Grab a Slanket.

Someone thought our story was worth filming. They were right.

Courtesy of Million Dollar Genius — A&E Networks. Yes, we kept a copy.

How we got here.

From a dorm room scissor job to a product used in homes across the world.

 
1997
 
The problem that started it all

The problem that started it all

Cold dorm room. Conan on TV. Remote wouldn't work through the blanket. Gary cut a hole.

1998
 
He told one person. His mom.

He told one person. His mom.

Told his mom. She sewed the first Slanket. Gary used it through college. (It has since deteriorated. We're told it lived a full life.)

2002
 
Boulder. A brother. A business plan.

Boulder. A brother. A business plan.

Gary moves to Boulder to live with his brother. Starts testing with friends. Begins to building a business.

2005
 
January 21st. The website goes live.

January 21st. The website goes live.

Website launches. A friend posts to Digg.com. Gamers come running. First run sells out in days - shipping worldwide.

2006
 
Chicago. The Today Show. QVC. Everything at once.

Chicago. The Today Show. QVC. Everything at once.

Home & Housewares tradeshow in Chicago. The Today Show films the booth - airs nationwide. Next day: inundated with buyers. QVC follows. Worldwide attention. (Also met our first future competitor here.)

2008
 
30 Rock. Letterman. And the knockoffs.

30 Rock. Letterman. And the knockoffs.

Late night TV, 30 Rock mentions, product placement. Competition and knockoffs arrive.

2026
 
Today. And wherever next.

Today. And wherever next.

Nearly three decades after a cold Maine night, Slanket is still here. Still the original. Still the best.

A LETTER FROM A CUSTOMER
I purchased a Slanket in 2006. It's still in EXCELLENT condition despite literal daily use. I can tell you without hesitation that it is the best money I have ever spent in my life. It's just a blanket, but it's a damn important blanket to me.
— JACOB · VERIFIED CUSTOMER · SLANKET OWNER SINCE 2006
Jacob bought his Slanket nineteen years ago. He still uses it every day. We didn't pay him to say this. We didn't ask him to say this. He just wrote it, and we have been grateful ever since. This is what we build for.

The numbers behind the nonsense.

25+

Years since Gary cut that first hole in a sleeping bag. Still going.

100+

Countries Slanket has shipped to. Maine to everywhere.

8

Major national TV appearances. Letterman was the highlight. Conan would have been poetic.

19 yrs

How long Jacob has used the same Slanket. Daily. This is our quality guarantee in one person.

What we've always stood for.

Not a mission statement. Just three things we've never stopped believing.

COMFORT SHOULD BE EFFORTLESS

You shouldn't have to choose between warm and functional.

That was the original insight. It still drives every product decision we make. If you have to readjust it, fight with it, or choose between warmth and using your hands — we haven't done our job.

QUALITY THAT OUTLASTS TRENDS

We're not interested in making something you replace next year.

Jacob's 2006 Slanket is still in daily use. That is not an accident. It is the goal. We choose materials, construction, and design with that standard in mind. Cheap is easy. Lasting takes more work. We prefer the harder path.

ORIGINAL MEANS SOMETHING

There are a lot of blankets with sleeves now. We made the first one.

We don't say this to be precious about it. We say it because it matters to how we operate. Being original means you set the standard rather than follow it. We've spent 25+ years trying to stay ahead of our own idea.

Four people sitting on a couch in a living room, reading books and using a phone.
 

Now you know the whole story. There's only one thing left to do.

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