Twenty-something years of keeping people unreasonably warm.
Someone thought our story was worth filming. They were right.
How we got here.
From a dorm room scissor job to a product used in homes across the world.
The problem that started it all
Cold dorm room. Conan on TV. Remote wouldn't work through the blanket. Gary cut a hole.
He told one person. His mom.
Told his mom. She sewed the first Slanket. Gary used it through college. (It has since deteriorated. We're told it lived a full life.)
Boulder. A brother. A business plan.
Gary moves to Boulder to live with his brother. Starts testing with friends. Begins to building a business.
January 21st. The website goes live.
Website launches. A friend posts to Digg.com. Gamers come running. First run sells out in days - shipping worldwide.
Chicago. The Today Show. QVC. Everything at once.
Home & Housewares tradeshow in Chicago. The Today Show films the booth - airs nationwide. Next day: inundated with buyers. QVC follows. Worldwide attention. (Also met our first future competitor here.)
30 Rock. Letterman. And the knockoffs.
Late night TV, 30 Rock mentions, product placement. Competition and knockoffs arrive.
Today. And wherever next.
Nearly three decades after a cold Maine night, Slanket is still here. Still the original. Still the best.
The numbers behind the nonsense.
Years since Gary cut that first hole in a sleeping bag. Still going.
Countries Slanket has shipped to. Maine to everywhere.
Major national TV appearances. Letterman was the highlight. Conan would have been poetic.
How long Jacob has used the same Slanket. Daily. This is our quality guarantee in one person.
What we've always stood for.
Not a mission statement. Just three things we've never stopped believing.
You shouldn't have to choose between warm and functional.
That was the original insight. It still drives every product decision we make. If you have to readjust it, fight with it, or choose between warmth and using your hands — we haven't done our job.
We're not interested in making something you replace next year.
Jacob's 2006 Slanket is still in daily use. That is not an accident. It is the goal. We choose materials, construction, and design with that standard in mind. Cheap is easy. Lasting takes more work. We prefer the harder path.
There are a lot of blankets with sleeves now. We made the first one.
We don't say this to be precious about it. We say it because it matters to how we operate. Being original means you set the standard rather than follow it. We've spent 25+ years trying to stay ahead of our own idea.
Now you know the whole story. There's only one thing left to do.
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